MARCO DE LA CARLOS, M. D. la C. Data Quality in Customer Relationship Management: Challenges, Solutions, and Best Practices. The Metascience, [S. l.], v. 4, n. 2, p. 26–32, 2026. Disponível em: https://www.yuktabpublisher.com/index.php/TMS/article/view/397. Acesso em: 12 jul. 2026.