The Unified Theory of Acceptance and Use of Technology (UTAUT) Model in Evaluating Net Suite ERP Adoption

Abstract

Among the theoretical frameworks used in empirical research of technology acceptance and use, the Unified Theory of Acceptance and Use of Technology (UTAUT) model has been identified as the most comprehensive and valid one in the context of a variety of organizations. This research adopts the UTAUT model to analyse the adoption of NetSuite ERP which is a leading cloud-based ERP system commonly utilized for business process optimisation. Aim of the study masters on the performance expectancy, effort expectancy, social influence and facilitating condition that affects level of user acceptance and usage of the system. Furthermore, it looks at the mediated moderator roles of the demographic variables including the gender, age, experience and voluntariness of use. This research employs both quantitative and qualitative methods to analyse data gathered from a sampled population of NetSuite ERP users within sectors. These preliminary results present key enablers and barriers when implementing and using NetSuite ERP, and identify implications for organisations aimed at enhancing usability and effectiveness of the system, and supporting people through NetSuite training. The study hence innovates on the adoption strategies and calls for usability-based approaches to enhance NetSuite ERP value. Implications for organizations implementing cloud-based ERP systems as well as ERP vendors are presented based on the findings of this study, coupled with directions for future research on the use of UTAUT in cloud based ERP systems.