How Artificial Intelligence Can Help Marketers Decipher Customer Attitudes

Abstract

The essay delves deep into the potential for artificial intelligence in advertising from a business perspective. The groundbreaking possibilities of AI in marketing and its significance to the study are emphasized in the introduction. The literature review focuses on three primary areas: comprehending consumer sentiment, acquiring market insights, and applying AI in marketing. In this post, we'll look at how artificial intelligence (AI) might provide valuable market data to marketers by allowing them to better understand consumer sentiment through sentiment analysis. Among the several AI-related business opportunities discussed were personalized marketing, data mining, forecasting, and client segmentation. Also covered in the investigation is the potential use of AI to improve electronic word-of-mouth data, increase customer contentment, and gauge market efficacy. Presented at conferences, academic journals, company reports, and other secondary sources were all meticulously examined for this study. By using AI to the study of market sentiment, the results reveal significant patterns, correlations, and trends in consumer sentiment data. This means that data-driven marketing strategies have a better chance of succeeding. We go over the ways these findings might influence our decision-making and marketing strategies. This study concludes with several important takeaways for academics and industry professionals interested in artificial intelligence's prospective commercial marketing applications. Artificial intelligence has the potential to enhance marketing efficacy, customer satisfaction, and market insights. The study does more than just set the stage for future studies; it also expands our understanding of AI's marketing uses. Marketers who wish to keep up with the dynamic marketing business should employ AI.